Chic is a luxury fashion brand, well-known in gulf countries for its best quality products, meticulous designs and trusted online shopping website.

Chic as a Brand, was established in 1997, as an in-house designed brand specializing in leather goods and accessories, produced in different parts of the world. We opened our first outlet in Dubai and rapidly expanded to more fashion stores across the UAE over the next few years.

Our Mission:

To be a brand that blends tradition, modernity and innovations, defines style and luxury delivered with excellence.

Our Vision:

To be a recognize regional luxury fashion brand.

Our Values:

• Excellence
• Synergy
• Integrity
• Innovation
• Passion